SFWRITER.COM > About Rob > On Being Interviewed
On Being Interviewed as an Author
A Discussion with Robert J. Sawyer
In March 1997, Constance M. Hammermeister, a second-year
journalism student at Centennial College in Toronto, sent me a
series of questions about the process of interviewing authors for
a presentation she was preparing for her class. Here are her
questions and my answers:
Do you like being interviewed about your writing? Why or why
not?
Yes, I enjoy being interviewed about my writing but only
because it's an important aspect of marketing the work. Although
I have a pretty high public profile including over two dozen
national TV appearances last year I'm actually a private guy;
if I didn't have to do interviews as part of my job, I
wouldn't.
Who do you like being interviewed by (specific names of
journalists or publications would be great; types of people;
types of media)?
I prefer television or radio to print; I've been interviewed over
one hundred times, and two things have become apparent. First, the
general public simply isn't aware of print interviews (The
Toronto Star did over half a page on me, with a big photo, on
August 22, 1992; not one person in my apartment building ever mentioned
seeing that, but if I show up for thirty seconds on TV, it seems
every one of my neighbors caught that).
Second, I've yet to have a print journalist get all the basic
facts correct sorry, but that's true. Obviously, the smallest
publications are the worst offenders, but but even Val Ross in
The Globe and Mail couldn't count the number of books I had in
print correctly, even with a list of the titles in front of her,
and she distorted quotes from me and Greg Gatenby (artistic director
of the Harbourfront International Festival of Authors) in a way that
simply could not have been done if they'd been on tape. Radio and
TV interviews are interactive and verbatim: you can correct the host ("So
Frameshift is your first novel,
eh?" "No, in fact it's my eighth.") and no one can put words in
your mouth, or get a quote wrong. (I was mortified when
The Thornhill Liberal, a local newspaper, said I was devoted to
astrology, instead of being interested in astronomy.)
The best interviews are unrelated to newspapers' books pages,
or not on a books-related TV or radio show; indeed, I've heard Cynthia
Good, the publisher of Penguin Canada, say she normally won't buy a book
unless there's an angle that will get coverage somewhere beside the
books page. The audience for
TVOntario's Imprint books talk show is minuscule compared
to the same network's Saturday Night at the Movies I've
been interviewed on both, and although the former was obviously
at a higher level, the latter had much more impact. Likewise,
when you can get interviewed about news topics I've done
several lately on cloning that's "off-the-book-page" news, and
it's the most valuable exposure of all, because it gets to people
who aren't normally aware of books, and makes them aware of
yours.
Favorite people to be interviewed by? Peter Gzowski of CBC's
Morningside on radio; he's the most fun, and, of course,
has the biggest and most important audience for book-related
interviews in Canada. Michael Lennick on TV (he's the off-camera
interviewer for the segments I do on The Discovery Channels's
@discovery.ca TV series); his knowledge of SF is
encyclopedic, and he asks great, provocative questions. Henry
Mietkiewicz of The Toronto Star for print; he really knows
science fiction, and doesn't affect the kind of literary snobbery
that, say, those working at The Globe and Mail do.
What do you feel would enhance an interview?
An interview is obviously enhanced when the interviewer has read
the books; I was interviewed by Toronto Life recently, and
the interviewer went on about the covers of some of my books,
but it was clear he'd never actually read those novels. Failing that, I
prefer the person to have at least having some glancing familiarity with my
genre science fiction.
If you know the journalist has not read your book, how does
that affect your interview? Would you rather they be honest
and admit they aren't familiar with your work, or pretend they are
when it is obvious they have only scanned your writing? What if the
journalist explains that they had short notice prior to the interview,
and/or literature is not their regular beat?
Very often journalists haven't read my books; I'm sympathetic to
that. The interview is usually softer when the journalist isn't
familiar with the books, of course. One of the best interviews
ever done with me was by David Pitt in The Halifax
Chronicle-Herald (September 20, 1996); he knew my books
inside and out, and asked really good questions not just about
individual books, but about the themes that run through all of
them.
I've very rarely had a journalist fake being familiar with my books; I
don't think any reputable journalist would pretend to have read
them if he or she really hadn't. If the journalist says he or
she is rushed, or not regularly on the publishing beat, that's
fine. I'm rushed, too, after all.
What would you like to be asked but haven't been?
After over a hundred interviews, there really is nothing left
that I haven't been asked. I'd prefer more questions directly
related to my work and fewer generic "how many hours a day do you
spend writing?" questions, though.
Do you like giving an interpretation of your books? (Or do you
prefer the readers do that themselves?)
I don't mind giving an interpretation of my books; unlike some
writers, I do know precisely what it was I was setting out
to do thematically. And since in science fiction the overt
content and the subtext are often quite different my novel
Fossil Hunter, for instance, appears
to be about a struggle for power on a world of intelligent
dinosaurs, but is actually about the Roman Catholic Church's
stance on birth control and abortion it's often useful for me
to point that out in an interview, especially if the journalist
hasn't read the book.
What is the best question you have been asked? The most
bizarre/irrelevant question(s)? The worst question(s)?
The best questions I've been asked have to do with the social
impact of literature: is it just entertainment, or is it a means
for societal change (I hold that it's the latter). You get
snotty interviewers who sometimes say my writing is unambitious,
because the prose is clean and clear but I'm trying to change
the world, or at least challenge people's preconceptions; I don't
think a fiction writer can get more ambitious than that.
The most irrelevant questions are about Star Trek and
other media SF. No journalist in his or her right mind would sit
down with Ruth Rendell and ask her what she thought of Murder,
She Wrote, but many journalists seem to think talking about
Star Wars or The X Files is somehow germane to my
work.
The worst question is, "Where do you get your ideas?" The
answer, of course, is everywhere.
What advice would you offer to inexperienced journalists about
interviewing authors?
An inexperienced journalist should realize the author does not
care one whit what you thought of his/her book; whether you liked
it, disliked it, what your favorite parts were, and so on. A
journalist is supposed to be impartial, but all that training
often seems to go out the window when talking to an author about
a book. Most journalists are incompetent to judge literature, as
they are incompetent to judge the quality of most other things
they report on which is why they don't make value judgments.
A reporter would never dream of saying to a lawyer, "I didn't
like the question you asked in cross-examination" or "Do you want
to know what my favorite objection was?" But they're constantly
telling authors their opinions of the writers' works. A
journalist should ask questions, and record the answers; if you
want to chat about what you like and dislike in books, join a
readers' circle at a local library.
Are authors different to interview than other groups of
people? What makes them different or similar?
Authors are different to interview because they are trying to
sell a product. The only reason the author wants to be
interviewed is so that he or she can sell more copies of his or
her latest book; they are not dazzled or flattered by having
public exposure per se. They're already in the public
eye, and have already got a prominent soapbox, often more
permanent and enjoyed by a bigger audience than the work of the
journalist interviewing them. On the other hand, because authors
are, by definition, good with language, they are often very easy
interviews, offering up great quotes or sound bites in profusion,
and usually knowing exactly what the interviewer needs to make
the piece work, so that the interview can often be conducted in
less time.
More Good Reading
Rob's thoughts on how to get good press
Press Release index
Other interviews with Rob
My Very Occasional Newsletter
HOME • MENU • TOP
Copyright © 1995-2024 by Robert J. Sawyer.
|