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Press Release
For Release Thursday, January 1, 1998
"The Best Canadian Mystery of 1997" Chosen As Coles/Smithbooks' Featured "Made in Canada" Title for January
Robert J. Sawyer's just-released
ninth novel, ILLEGAL ALIEN,
which The Globe and Mail called "the best
Canadian mystery of 1997," will be the featured "Made in Canada"
fiction title for January 1998 at all Chapters, Coles, Smithbooks,
and The Book Company Stores across Canada.
Each month, Toronto-based Chapters, Inc., Canada's largest
book retailer, selects one fiction and one non-fiction title by
Canadian authors to spotlight in their Coles, Smithbooks, and The
Book Company mall stores. The very first promotional display as
you enter one of these stores is the "Made in Canada" stand; the
program always provides a huge boost to sales.
The same titles are showcased in the chain's Chapters
superstores, but, in keeping with the chain's efforts to
differentiate its various retail operations, this promotional
program is called "Write from Canada" in the Chapters stores.
Unlike traditional bookstore co-op advertising schemes and
display allowances, this prominent positioning is not paid for by
the book's publisher. Rather, as part of its ongoing commitment
to Canadian authors, the program is funded entirely by the
Chapters chain. Competition is very stiff for the coveted "Made
in Canada" slots; hundreds of books are submitted each month for
consideration.
During January, Illegal Alien will be discounted by
20% in all Chapters, Coles, Smithbooks, and The Book Company
stores coast-to-coast from its usual cover price of Cdn$30.95 to
just $24.76 (the chain normally only discounts the top-ten
bestsellers). The novel will also be promoted in the
Coles/Smithbooks magazine The Readers Showcase, and
in Chapters superstore newspaper ads.
Sawyer's book is the first science-fiction novel ever
selected for the "Made in Canada" program.
Illegal Alien is a courtroom drama with an
extraterrestrial defendant. As the only winner of both the
Science Fiction and Fantasy Writers of America's
Nebula Award for Best Novel of
the Year and the Crime Writers of Canada's
Arthur Ellis Award for Best Short
Story of the Year, Sawyer is uniquely qualified to tell this
story, which should appeal equally to fans of mystery and SF.
The 37-year-old Ottawa-born Sawyer lives in Thornhill, Ontario.
Illegal Alien has received
rave reviews.
The Toronto Star calls the book "an immensely
satisfying
whodunit."
Science Fiction Chronicle declares, "Add another
hit to Sawyer's string."
And The Globe and Mail says, "This is one fine
courtroom drama, with enough twists in the plot to keep any
mystery fan flipping the pages; it puts Perry Mason and John
Grisham to shame. The novel is far too good to attempt to
summarize; let's just say that Sawyer delves into all sorts of
strange and wonderful conflicts, including the war between
science and belief, and just what God may or may not be.
Illegal Alien is the best Canadian mystery of
1997."
Illegal Alien is published by Ace Science Fiction,
New York, and distributed in Canada by BeJo Sales of Mississauga.
The book was a selection of the Science Fiction Book Club; a
signed, numbered leather-bound limited collectors' edition was
produced by The Easton Press.
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